Clients > The Wine Gift Centre
The Wine Gift Centre is the UK's premier supplier of of wine accessories to the trade and consumer.
Poor natural search ranking performance
As an online retailer the performance of the company's website in attracting high quality traffic is absolutely critical to overall business success.
Despite the company's high profile in its market segment analysis showed that for the company's key product categories the majority of website traffic was obtained through paid-for pay-per-click search engine advertising, rather than through unpaid natural 'organic' search results. In short the natural search ranking performance for both the website Home page and key product pages was unacceptable.
Keyword analysis and selection, on and off-site search engine optimisation recommendations
We undertook an in-depth keyword analysis to create a candidate list of keywords for the company's five main product categories.
After selection, with the client, of the primary and secondary keywords for each product category we provided detailed recommendations for the optimisation of relevant pages across the site, including reworking of both HTML elements, headlines and body text. These were implemented by the company's webmaster.
In order to provide the company with a wide range of possibilities for obtaining quality back links we provided the client with a detailed analysis of existing back links, back links linking to competitors, possible reciprocal link websites and relevant blog pages
Natural search engine ranking performance continues to show consistent improvement with an increasingly significant proportion of web traffic coming from natural search results.
What the client says
“Having recognised that a defined search engine optimisation strategy was needed to compete more effectively online, we chose to work with Jeremy, due not only to his obvious SEO expertise but also his demonstrable interest in helping our business develop and grow.”
Additional services provided by Marketing Partners in 2009 to support the launch of the company's new website:
- Marketing strategy & planning
- Email marketing
- Logo design and website header design