Clients > Concept Financial Planning Ltd

AB Consulting

Concept Financial Planning are ISO certified independent financial advisers who provide advice on mortgages, personal and corporate financial planning.

www.conceptfinancialplanning.co.uk

The problem

Concept initially came to us in 2007 as a fledgling company, requiring a corporate identity, promotional materials and a web presence to help them to grow and differentiate themselves in a competitive market.

Concept did have a unique offering. Their approach differed from traditional methods in that they planned to make their profit primarily from delivering good financial advice, rather than through commission, but communicating this in a saturated and often cynical market was a challenge.

Our solution

  • Our initial logo and identity designs struck a fine balance of communicating the fresh, new approach of this dynamic, young company, without casting any doubt as to their professionalism and reliability.
  • As the company have grown and developed, we have designed all of the promotional materials to accompany their local and national advertising campaigns.
  • The company website has gradually grown and developed with their adoption of social media to incorporate a blog feed, news articles and video testimonials.
  • We carried out a full SEO Review, including keyword analysis and selection and on and off-site search engine optimisation recommendations.

Concept designs